Advanced Customer Data and Segmentation

Customer Experience and Sales|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into upselling and cross selling, objection handling and the judgement calls that sit outside consultative selling methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because customer complaints are logged far more often than they are analysed. Delegates leave able to work confidently with proposal writing, needs analysis and customer journey mapping in their own organisation.

What delegates leave able to do

Make a decision about proposal writing without waiting for a specialist, measured against consultative selling methodology
Explain needs analysis to someone who does not do the work
Put customer journey mapping on a footing they can defend to a reviewer
Bring pipeline management into line with current good practice

What the course covers

Upselling and cross selling
Objection handling
Proposal writing
Needs analysis
Customer journey mapping
Pipeline management
Voice of the customer programmes

Who should attend

branch managers
contact centre team leaders
sales representatives
customer service managers
key account managers

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

2 to 6 Nov 2026	Dubai	USD 1 800
18 to 22 Jan 2027	Johannesburg	R18 000
22 to 26 Feb 2027	Kampala	USD 1 800
5 to 9 Apr 2027	Durban	R18 000
24 to 28 May 2027	Johannesburg	R18 000
21 to 25 Jun 2027	Dar es Salaam	USD 1 800
2 to 6 Aug 2027	Johannesburg	R18 000
13 to 17 Sep 2027	Gaborone	USD 1 800
25 to 29 Oct 2027	Pretoria	R18 000
29 Nov to 3 Dec 2027	Online	USD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)