Artificial Intelligence in Key Account Management

Customer Experience and Sales|3 days|Classroom or live online

This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through voice of the customer programmes and telephone and contact centre skills as they stand today and where they are heading. The shift is worth understanding because sales teams are frequently trained on the product and never on the conversation. Delegates leave able to work confidently with key account management, difficult conversations and sales forecasting in their own organisation.

What delegates leave able to do

Spot where key account management is failing before it becomes a finding, measured against the Consumer Protection Act
Explain difficult conversations to someone who does not do the work
Take ownership of sales forecasting rather than escalating it
Review customer retention and say plainly whether it is working

What the course covers

Voice of the customer programmes
Telephone and contact centre skills
Key account management
Difficult conversations
Sales forecasting
Customer retention
Complaint handling

Who should attend

sales managers
key account managers
service desk staff
customer service managers

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 2 Dec 2026	Cairo	USD 1 500
4 to 6 Jan 2027	Cape Town	R13 000
15 to 17 Feb 2027	Port Louis	USD 1 500
29 to 31 Mar 2027	Gaborone	USD 1 500
26 to 28 Apr 2027	Harare	USD 1 500
24 to 26 May 2027	Pretoria	R13 000
5 to 7 Jul 2027	Johannesburg	R13 000
9 to 11 Aug 2027	Windhoek	USD 1 500
20 to 22 Sep 2027	Lusaka	USD 1 500
8 to 10 Nov 2027	Nairobi	USD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)