Artificial Intelligence in Retail Management
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through key account management and proposal writing as they stand today and where they are heading. The shift is worth understanding because service recovery is usually the moment that decides whether a customer stays. Delegates leave able to work confidently with needs analysis, customer retention and difficult conversations in their own organisation.
What delegates leave able to do
- Put needs analysis on a footing they can defend to a reviewer, measured against the Consumer Protection Act
- Spot where customer retention is failing before it becomes a finding
- Take ownership of difficult conversations rather than escalating it
- Review telephone and contact centre skills and say plainly whether it is working
What the course covers
- Key account management
- Proposal writing
- Needs analysis
- Customer retention
- Difficult conversations
- Telephone and contact centre skills
- Negotiation in sales
Who should attend
- service desk staff
- sales managers
- key account managers
- sales representatives
