Business Development for Non-Specialists

Customer Experience and Sales|2 days|Classroom or live online

Business Development for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through negotiation in sales and consultative selling without assuming prior specialist training. The programme exists because customer complaints are logged far more often than they are analysed, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with customer journey mapping, voice of the customer programmes and key account management in their own organisation.

What delegates leave able to do

Review customer journey mapping and say plainly whether it is working, measured against consultative selling methodology
Put voice of the customer programmes on a footing they can defend to a reviewer
Bring key account management into line with current good practice
Make a decision about service level design without waiting for a specialist

What the course covers

Negotiation in sales
Consultative selling
Customer journey mapping
Voice of the customer programmes
Key account management
Service level design
Telephone and contact centre skills

Who should attend

sales managers
customer service managers
sales representatives
contact centre team leaders

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 20 Oct 2026	Cape Town	R10 000
23 to 24 Nov 2026	Cape Town	R10 000
11 to 12 Jan 2027	Harare	USD 1 100
22 to 23 Feb 2027	Lagos	USD 1 100
5 to 6 Apr 2027	Johannesburg	R10 000
10 to 11 May 2027	Durban	R10 000
21 to 22 Jun 2027	Nairobi	USD 1 100
19 to 20 Jul 2027	Johannesburg	R10 000
30 to 31 Aug 2027	Port Louis	USD 1 100
18 to 19 Oct 2027	Pretoria	R10 000
15 to 16 Nov 2027	Accra	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)