Customer Data and Segmentation for Managers

Customer Experience and Sales|3 days|Classroom or live online

This programme is for the person accountable for the work rather than the person doing it. It covers voice of the customer programmes and sales forecasting from the position of someone who must review, approve and answer for the output. Managers carry this because customer complaints are logged far more often than they are analysed, and the accountability does not delegate cleanly. Delegates leave able to work confidently with service standards, complaint handling and customer retention in their own organisation.

What delegates leave able to do

Take ownership of service standards rather than escalating it, measured against consultative selling methodology
Spot where complaint handling is failing before it becomes a finding
Bring customer retention into line with current good practice
Put proposal writing on a footing they can defend to a reviewer

What the course covers

Voice of the customer programmes
Sales forecasting
Service standards
Complaint handling
Customer retention
Proposal writing
Pipeline management

Who should attend

branch managers
sales managers
service desk staff
key account managers
client relationship managers

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 21 Oct 2026	Kampala	USD 1 500
11 to 13 Jan 2027	Online	USD 900
22 to 24 Feb 2027	Kampala	USD 1 500
12 to 14 Apr 2027	Harare	USD 1 500
17 to 19 May 2027	Johannesburg	R13 000
21 to 23 Jun 2027	Online	USD 900
19 to 21 Jul 2027	Johannesburg	R13 000
30 Aug to 1 Sep 2027	Pretoria	R13 000
27 to 29 Sep 2027	Pretoria	R13 000
1 to 3 Nov 2027	Durban	R13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)