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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Customer Data and Segmentation for Non-Specialists
Customer Experience and Sales|2 days|Classroom or live online
Customer Data and Segmentation for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through service recovery and consultative selling without assuming prior specialist training. The programme exists because sales teams are frequently trained on the product and never on the conversation, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with difficult conversations, pipeline management and customer journey mapping in their own organisation.
What delegates leave able to do
- Bring difficult conversations into line with current good practice, measured against the Consumer Protection Act
- Improve pipeline management within their own organisation
- Take ownership of customer journey mapping rather than escalating it
- Explain customer retention to someone who does not do the work
What the course covers
- Service recovery
- Consultative selling
- Difficult conversations
- Pipeline management
- Customer journey mapping
- Customer retention
- Sales forecasting
Who should attend
- key account managers
- service desk staff
- sales managers
- sales representatives
Fees
| South Africa | R10 000 |
| Elsewhere in Africa and the Gulf | USD 1 100 |
| Live online | USD 900 |
Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 5 to 6 Oct 2026 | Harare | USD 1 100 |
| 23 to 24 Nov 2026 | Durban | R10 000 |
| 25 to 26 Jan 2027 | Cairo | USD 1 100 |
| 8 to 9 Mar 2027 | Johannesburg | R10 000 |
| 19 to 20 Apr 2027 | Online | USD 900 |
| 31 May to 1 Jun 2027 | Cape Town | R10 000 |
| 5 to 6 Jul 2027 | Pretoria | R10 000 |
| 23 to 24 Aug 2027 | Kigali | USD 1 100 |
| 20 to 21 Sep 2027 | Cairo | USD 1 100 |
| 1 to 2 Nov 2027 | Pretoria | R10 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)