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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Customer Data and Segmentation for Small and Medium Enterprises
Customer Experience and Sales|3 days|Classroom or live online
Customer Data and Segmentation for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including pipeline management, service level design and the compliance obligations that come with it. The sector framing is necessary because sales teams are frequently trained on the product and never on the conversation, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with key account management, sales forecasting and service standards in their own organisation.
What delegates leave able to do
- Review key account management and say plainly whether it is working, measured against consultative selling methodology
- Bring sales forecasting into line with current good practice
- Improve service standards within their own organisation
- Explain difficult conversations to someone who does not do the work
What the course covers
- Pipeline management
- Service level design
- Key account management
- Sales forecasting
- Service standards
- Difficult conversations
- Negotiation in sales
Who should attend
- client relationship managers
- branch managers
- sales representatives
- sales managers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 19 to 21 Oct 2026 | Durban | R13 000 |
| 30 Nov to 2 Dec 2026 | Johannesburg | R13 000 |
| 15 to 17 Feb 2027 | Dubai | USD 1 500 |
| 15 to 17 Mar 2027 | Johannesburg | R13 000 |
| 26 to 28 Apr 2027 | Cairo | USD 1 500 |
| 31 May to 2 Jun 2027 | Pretoria | R13 000 |
| 12 to 14 Jul 2027 | Dubai | USD 1 500 |
| 23 to 25 Aug 2027 | Dar es Salaam | USD 1 500 |
| 4 to 6 Oct 2027 | Cape Town | R13 000 |
| 22 to 24 Nov 2027 | Pretoria | R13 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)