Fundamentals of Brand Communication

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Brand Communication is built for delegates who need to be useful in this area quickly. It starts at first principles and works through stakeholder mapping and crisis communication without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with spokesperson training, reputation measurement and issues management in their own organisation.

What delegates leave able to do

Put spokesperson training on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
Spot where reputation measurement is failing before it becomes a finding
Improve issues management within their own organisation
Take ownership of campaign planning rather than escalating it

What the course covers

Stakeholder mapping
Crisis communication
Spokesperson training
Reputation measurement
Issues management
Campaign planning
Community engagement

Who should attend

marketing managers
executives who face media
public relations practitioners
spokespeople and media contacts

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

5 to 6 Oct 2026	Online	USD 900
9 to 10 Nov 2026	Johannesburg	R10 000
25 to 26 Jan 2027	Johannesburg	R10 000
8 to 9 Mar 2027	Port Louis	USD 1 100
12 to 13 Apr 2027	Accra	USD 1 100
17 to 18 May 2027	Nairobi	USD 1 100
21 to 22 Jun 2027	Kigali	USD 1 100
9 to 10 Aug 2027	Johannesburg	R10 000
13 to 14 Sep 2027	Durban	R10 000
1 to 2 Nov 2027	Lagos	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)