Fundamentals of Communication Measurement

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Communication Measurement is built for delegates who need to be useful in this area quickly. It starts at first principles and works through crisis communication and internal communication without assuming prior specialist training. The programme exists because an organisation's reputation is now formed faster than its communications function can respond, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with media relations, content planning and social media strategy in their own organisation.

What delegates leave able to do

Spot where media relations is failing before it becomes a finding, measured against recognised crisis communication protocols
Take ownership of content planning rather than escalating it
Improve social media strategy within their own organisation
Bring reputation measurement into line with current good practice

What the course covers

Crisis communication
Internal communication
Media relations
Content planning
Social media strategy
Reputation measurement
Message development

Who should attend

corporate affairs managers
spokespeople and media contacts
public relations practitioners
marketing managers

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

16 to 17 Nov 2026	Pretoria	R10 000
8 to 9 Feb 2027	Gaborone	USD 1 100
22 to 23 Mar 2027	Johannesburg	R10 000
19 to 20 Apr 2027	Pretoria	R10 000
17 to 18 May 2027	Pretoria	R10 000
21 to 22 Jun 2027	Durban	R10 000
2 to 3 Aug 2027	Johannesburg	R10 000
30 to 31 Aug 2027	Online	USD 900
27 to 28 Sep 2027	Johannesburg	R10 000
1 to 2 Nov 2027	Pretoria	R10 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)