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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Fundamentals of Customer Data and Segmentation

Customer Experience and Sales|2 days|Classroom or live online

Fundamentals of Customer Data and Segmentation is built for delegates who need to be useful in this area quickly. It starts at first principles and works through negotiation in sales and objection handling without assuming prior specialist training. The programme exists because customer complaints are logged far more often than they are analysed, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with difficult conversations, customer retention and customer journey mapping in their own organisation.

What delegates leave able to do

  • Make a decision about difficult conversations without waiting for a specialist, measured against consultative selling methodology
  • Spot where customer retention is failing before it becomes a finding
  • Review customer journey mapping and say plainly whether it is working
  • Explain key account management to someone who does not do the work

What the course covers

  • Negotiation in sales
  • Objection handling
  • Difficult conversations
  • Customer retention
  • Customer journey mapping
  • Key account management
  • Telephone and contact centre skills

Who should attend

  • sales representatives
  • contact centre team leaders
  • key account managers
  • customer service managers

Fees

South AfricaR10 000
Elsewhere in Africa and the GulfUSD 1 100
Live onlineUSD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

26 to 27 Oct 2026PretoriaR10 000
30 Nov to 1 Dec 2026KigaliUSD 1 100
1 to 2 Feb 2027KampalaUSD 1 100
1 to 2 Mar 2027JohannesburgR10 000
12 to 13 Apr 2027PretoriaR10 000
24 to 25 May 2027JohannesburgR10 000
28 to 29 Jun 2027OnlineUSD 900
16 to 17 Aug 2027JohannesburgR10 000
27 to 28 Sep 2027OnlineUSD 900
25 to 26 Oct 2027HarareUSD 1 100
29 to 30 Nov 2027GaboroneUSD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)