Fundamentals of Event Communication

Communications and Public Relations|2 days|Classroom or live online

Fundamentals of Event Communication is built for delegates who need to be useful in this area quickly. It starts at first principles and works through reputation measurement and message development without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with crisis communication, stakeholder mapping and social media strategy in their own organisation.

What delegates leave able to do

Improve crisis communication within their own organisation, measured against established corporate communication practice
Take ownership of stakeholder mapping rather than escalating it
Spot where social media strategy is failing before it becomes a finding
Explain media relations to someone who does not do the work

What the course covers

Reputation measurement
Message development
Crisis communication
Stakeholder mapping
Social media strategy
Media relations
Interview technique

Who should attend

spokespeople and media contacts
stakeholder relations officers
corporate affairs managers
executives who face media

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 1 Dec 2026	Windhoek	USD 1 100
11 to 12 Jan 2027	Nairobi	USD 1 100
15 to 16 Feb 2027	Dubai	USD 1 100
29 to 30 Mar 2027	Johannesburg	R10 000
26 to 27 Apr 2027	Cape Town	R10 000
14 to 15 Jun 2027	Pretoria	R10 000
12 to 13 Jul 2027	Kampala	USD 1 100
23 to 24 Aug 2027	Nairobi	USD 1 100
27 to 28 Sep 2027	Online	USD 900
8 to 9 Nov 2027	Cape Town	R10 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)