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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Issues Management for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Issues Management for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through communication auditing and media relations without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with brand positioning, spokesperson training and content planning in their own organisation.

What delegates leave able to do

  • Put brand positioning on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
  • Explain spokesperson training to someone who does not do the work
  • Bring content planning into line with current good practice
  • Take ownership of press release writing rather than escalating it

What the course covers

  • Communication auditing
  • Media relations
  • Brand positioning
  • Spokesperson training
  • Content planning
  • Press release writing
  • Message development

Who should attend

  • communications managers
  • executives who face media
  • public relations practitioners
  • corporate affairs managers

Fees

South AfricaR10 000
Elsewhere in Africa and the GulfUSD 1 100
Live onlineUSD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 1 Dec 2026OnlineUSD 900
4 to 5 Jan 2027OnlineUSD 900
22 to 23 Feb 2027GaboroneUSD 1 100
22 to 23 Mar 2027OnlineUSD 900
26 to 27 Apr 2027HarareUSD 1 100
31 May to 1 Jun 2027Dar es SalaamUSD 1 100
12 to 13 Jul 2027JohannesburgR10 000
30 to 31 Aug 2027OnlineUSD 900
27 to 28 Sep 2027DubaiUSD 1 100
1 to 2 Nov 2027DubaiUSD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)