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069 221 6943

ISP TrainingsInnovative Special Projects

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Practical Public Affairs

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through message development and interview technique on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: an organisation's reputation is now formed faster than its communications function can respond, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with stakeholder mapping, brand positioning and media relations in their own organisation.

What delegates leave able to do

  • Put stakeholder mapping on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
  • Review brand positioning and say plainly whether it is working
  • Make a decision about media relations without waiting for a specialist
  • Explain issues management to someone who does not do the work

What the course covers

  • Message development
  • Interview technique
  • Stakeholder mapping
  • Brand positioning
  • Media relations
  • Issues management
  • Communication auditing

Who should attend

  • executives who face media
  • communications managers
  • spokespeople and media contacts

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

25 to 27 Jan 2027OnlineUSD 900
15 to 17 Mar 2027PretoriaR13 000
19 to 21 Apr 2027OnlineUSD 900
17 to 19 May 2027KigaliUSD 1 500
21 to 23 Jun 2027OnlineUSD 900
26 to 28 Jul 2027DurbanR13 000
23 to 25 Aug 2027PretoriaR13 000
11 to 13 Oct 2027KampalaUSD 1 500
8 to 10 Nov 2027WindhoekUSD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)