Press Office Management: Tools and Techniques

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through investor communication and community engagement on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: internal communication failures surface later as engagement and retention problems, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with issues management, brand positioning and interview technique in their own organisation.

What delegates leave able to do

Spot where issues management is failing before it becomes a finding, measured against established corporate communication practice
Bring brand positioning into line with current good practice
Improve interview technique within their own organisation
Explain crisis communication to someone who does not do the work

What the course covers

Investor communication
Community engagement
Issues management
Brand positioning
Interview technique
Crisis communication
Content planning

Who should attend

executives who face media
spokespeople and media contacts
stakeholder relations officers

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 2 Dec 2026	Johannesburg	R13 000
8 to 10 Feb 2027	Cairo	USD 1 500
8 to 10 Mar 2027	Pretoria	R13 000
19 to 21 Apr 2027	Online	USD 900
31 May to 2 Jun 2027	Gaborone	USD 1 500
19 to 21 Jul 2027	Lusaka	USD 1 500
23 to 25 Aug 2027	Pretoria	R13 000
20 to 22 Sep 2027	Windhoek	USD 1 500
1 to 3 Nov 2027	Johannesburg	R13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)