Public Affairs for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Public Affairs for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through stakeholder mapping and crisis communication without assuming prior specialist training. The programme exists because spokespeople are frequently appointed without ever having been trained, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with media relations, interview technique and message development in their own organisation.

What delegates leave able to do

Bring media relations into line with current good practice, measured against established corporate communication practice
Put interview technique on a footing they can defend to a reviewer
Improve message development within their own organisation
Take ownership of community engagement rather than escalating it

What the course covers

Stakeholder mapping
Crisis communication
Media relations
Interview technique
Message development
Community engagement
Campaign planning

Who should attend

stakeholder relations officers
spokespeople and media contacts
corporate affairs managers
marketing managers

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 20 Oct 2026	Pretoria	R10 000
11 to 12 Jan 2027	Online	USD 900
15 to 16 Feb 2027	Kigali	USD 1 100
5 to 6 Apr 2027	Johannesburg	R10 000
24 to 25 May 2027	Cape Town	R10 000
5 to 6 Jul 2027	Nairobi	USD 1 100
16 to 17 Aug 2027	Kigali	USD 1 100
20 to 21 Sep 2027	Cairo	USD 1 100
25 to 26 Oct 2027	Nairobi	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)