Sales Forecasting Reporting and Analytics
3 days|Delivered on request
Sales Forecasting Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through pipeline management and needs analysis and the reporting built on top of them. The reporting layer matters because service recovery is usually the moment that decides whether a customer stays. Delegates leave able to work confidently with complaint handling, service recovery and customer journey mapping in their own organisation.
What delegates leave able to do
- Spot where complaint handling is failing before it becomes a finding, measured against consultative selling methodology
- Make a decision about service recovery without waiting for a specialist
- Put customer journey mapping on a footing they can defend to a reviewer
- Bring upselling and cross selling into line with current good practice
What the course covers
- Pipeline management
- Needs analysis
- Complaint handling
- Service recovery
- Customer journey mapping
- Upselling and cross selling
- Voice of the customer programmes
Who should attend
- sales representatives
- key account managers
- branch managers
- service desk staff
