Strategic Customer Data and Segmentation

Customer Experience and Sales|5 days|Classroom or live online

Strategic Customer Data and Segmentation looks at this work from the level at which it is resourced and defended. The focus is on upselling and cross selling, sales forecasting and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because customer complaints are logged far more often than they are analysed. Delegates leave able to work confidently with service standards, service recovery and proposal writing in their own organisation.

What delegates leave able to do

Take ownership of service standards rather than escalating it, measured against consultative selling methodology
Put service recovery on a footing they can defend to a reviewer
Bring proposal writing into line with current good practice
Review negotiation in sales and say plainly whether it is working

What the course covers

Upselling and cross selling
Sales forecasting
Service standards
Service recovery
Proposal writing
Negotiation in sales
Difficult conversations

Who should attend

branch managers
contact centre team leaders
key account managers
sales representatives
sales managers

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

2 to 6 Nov 2026	Nairobi	USD 1 800
18 to 22 Jan 2027	Nairobi	USD 1 800
8 to 12 Mar 2027	Johannesburg	R18 000
12 to 16 Apr 2027	Johannesburg	R18 000
31 May to 4 Jun 2027	Lagos	USD 1 800
12 to 16 Jul 2027	Lusaka	USD 1 800
16 to 20 Aug 2027	Lusaka	USD 1 800
13 to 17 Sep 2027	Cape Town	R18 000
1 to 5 Nov 2027	Pretoria	R18 000
29 Nov to 3 Dec 2027	Accra	USD 1 800

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)