Advanced Brand Communication

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into community engagement, brand positioning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with investor communication, stakeholder mapping and social media strategy in their own organisation.

What delegates leave able to do

Make a decision about investor communication without waiting for a specialist, measured against stakeholder mapping methodology
Review stakeholder mapping and say plainly whether it is working
Bring social media strategy into line with current good practice
Improve press release writing within their own organisation

What the course covers

Community engagement
Brand positioning
Investor communication
Stakeholder mapping
Social media strategy
Press release writing
Campaign planning

Who should attend

corporate affairs managers
executives who face media
internal communication specialists
public relations practitioners
spokespeople and media contacts

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

23 to 27 Nov 2026	Online	USD 900
4 to 8 Jan 2027	Pretoria	R18 000
22 to 26 Feb 2027	Dar es Salaam	USD 1 800
22 to 26 Mar 2027	Online	USD 900
3 to 7 May 2027	Dar es Salaam	USD 1 800
21 to 25 Jun 2027	Johannesburg	R18 000
2 to 6 Aug 2027	Johannesburg	R18 000
6 to 10 Sep 2027	Nairobi	USD 1 800
11 to 15 Oct 2027	Johannesburg	R18 000
8 to 12 Nov 2027	Online	USD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)