Advanced Brand Communication
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into community engagement, brand positioning and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with investor communication, stakeholder mapping and social media strategy in their own organisation.
What delegates leave able to do
- Make a decision about investor communication without waiting for a specialist, measured against stakeholder mapping methodology
- Review stakeholder mapping and say plainly whether it is working
- Bring social media strategy into line with current good practice
- Improve press release writing within their own organisation
What the course covers
- Community engagement
- Brand positioning
- Investor communication
- Stakeholder mapping
- Social media strategy
- Press release writing
- Campaign planning
Who should attend
- corporate affairs managers
- executives who face media
- internal communication specialists
- public relations practitioners
- spokespeople and media contacts
