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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Advanced Business Writing

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into message development, interview technique and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with brand positioning, investor communication and reputation measurement in their own organisation.

What delegates leave able to do

  • Bring brand positioning into line with current good practice, measured against stakeholder mapping methodology
  • Spot where investor communication is failing before it becomes a finding
  • Put reputation measurement on a footing they can defend to a reviewer
  • Review community engagement and say plainly whether it is working

What the course covers

  • Message development
  • Interview technique
  • Brand positioning
  • Investor communication
  • Reputation measurement
  • Community engagement
  • Social media strategy

Who should attend

  • marketing managers
  • public relations practitioners
  • stakeholder relations officers
  • spokespeople and media contacts
  • communications managers

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

12 to 16 Oct 2026AccraUSD 1 800
16 to 20 Nov 2026LagosUSD 1 800
8 to 12 Feb 2027KampalaUSD 1 800
22 to 26 Mar 2027OnlineUSD 900
26 to 30 Apr 2027Dar es SalaamUSD 1 800
31 May to 4 Jun 2027JohannesburgR18 000
28 Jun to 2 Jul 2027OnlineUSD 900
9 to 13 Aug 2027OnlineUSD 900
13 to 17 Sep 2027OnlineUSD 900
1 to 5 Nov 2027PretoriaR18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)