Advanced Business Writing
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into message development, interview technique and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with brand positioning, investor communication and reputation measurement in their own organisation.
What delegates leave able to do
- Bring brand positioning into line with current good practice, measured against stakeholder mapping methodology
- Spot where investor communication is failing before it becomes a finding
- Put reputation measurement on a footing they can defend to a reviewer
- Review community engagement and say plainly whether it is working
What the course covers
- Message development
- Interview technique
- Brand positioning
- Investor communication
- Reputation measurement
- Community engagement
- Social media strategy
Who should attend
- marketing managers
- public relations practitioners
- stakeholder relations officers
- spokespeople and media contacts
- communications managers
