Advanced Campaign Planning

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into spokesperson training, interview technique and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, content planning and stakeholder mapping in their own organisation.

What delegates leave able to do

Take ownership of reputation measurement rather than escalating it, measured against stakeholder mapping methodology
Put content planning on a footing they can defend to a reviewer
Review stakeholder mapping and say plainly whether it is working
Explain community engagement to someone who does not do the work

What the course covers

Spokesperson training
Interview technique
Reputation measurement
Content planning
Stakeholder mapping
Community engagement
Brand positioning

Who should attend

spokespeople and media contacts
internal communication specialists
corporate affairs managers
marketing managers
stakeholder relations officers

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

30 Nov to 4 Dec 2026	Johannesburg	R18 000
11 to 15 Jan 2027	Dubai	USD 1 800
15 to 19 Feb 2027	Cape Town	R18 000
22 to 26 Mar 2027	Cape Town	R18 000
26 to 30 Apr 2027	Cape Town	R18 000
7 to 11 Jun 2027	Johannesburg	R18 000
19 to 23 Jul 2027	Online	USD 900
16 to 20 Aug 2027	Durban	R18 000
20 to 24 Sep 2027	Durban	R18 000
1 to 5 Nov 2027	Online	USD 900
29 Nov to 3 Dec 2027	Nairobi	USD 1 800

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)