Advanced Campaign Planning
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into spokesperson training, interview technique and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with reputation measurement, content planning and stakeholder mapping in their own organisation.
What delegates leave able to do
- Take ownership of reputation measurement rather than escalating it, measured against stakeholder mapping methodology
- Put content planning on a footing they can defend to a reviewer
- Review stakeholder mapping and say plainly whether it is working
- Explain community engagement to someone who does not do the work
What the course covers
- Spokesperson training
- Interview technique
- Reputation measurement
- Content planning
- Stakeholder mapping
- Community engagement
- Brand positioning
Who should attend
- spokespeople and media contacts
- internal communication specialists
- corporate affairs managers
- marketing managers
- stakeholder relations officers
