Advanced Content Strategy

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into crisis communication, media relations and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with content planning, community engagement and communication auditing in their own organisation.

What delegates leave able to do

Make a decision about content planning without waiting for a specialist, measured against established corporate communication practice
Improve community engagement within their own organisation
Take ownership of communication auditing rather than escalating it
Put message development on a footing they can defend to a reviewer

What the course covers

Crisis communication
Media relations
Content planning
Community engagement
Communication auditing
Message development
Press release writing

Who should attend

stakeholder relations officers
corporate affairs managers
communications managers
executives who face media
internal communication specialists

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 23 Oct 2026	Cape Town	R18 000
11 to 15 Jan 2027	Cairo	USD 1 800
22 to 26 Feb 2027	Windhoek	USD 1 800
29 Mar to 2 Apr 2027	Online	USD 900
26 to 30 Apr 2027	Lusaka	USD 1 800
24 to 28 May 2027	Windhoek	USD 1 800
12 to 16 Jul 2027	Cape Town	R18 000
16 to 20 Aug 2027	Online	USD 900
27 Sep to 1 Oct 2027	Durban	R18 000
8 to 12 Nov 2027	Pretoria	R18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)