Advanced Content Strategy
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into crisis communication, media relations and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with content planning, community engagement and communication auditing in their own organisation.
What delegates leave able to do
- Make a decision about content planning without waiting for a specialist, measured against established corporate communication practice
- Improve community engagement within their own organisation
- Take ownership of communication auditing rather than escalating it
- Put message development on a footing they can defend to a reviewer
What the course covers
- Crisis communication
- Media relations
- Content planning
- Community engagement
- Communication auditing
- Message development
- Press release writing
Who should attend
- stakeholder relations officers
- corporate affairs managers
- communications managers
- executives who face media
- internal communication specialists
