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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Advanced Crisis Communication

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into community engagement, spokesperson training and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with brand positioning, message development and press release writing in their own organisation.

What delegates leave able to do

  • Explain brand positioning to someone who does not do the work, measured against stakeholder mapping methodology
  • Spot where message development is failing before it becomes a finding
  • Make a decision about press release writing without waiting for a specialist
  • Improve media relations within their own organisation

What the course covers

  • Community engagement
  • Spokesperson training
  • Brand positioning
  • Message development
  • Press release writing
  • Media relations
  • Speech writing

Who should attend

  • executives who face media
  • marketing managers
  • internal communication specialists
  • spokespeople and media contacts
  • stakeholder relations officers

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

9 to 13 Nov 2026JohannesburgR18 000
1 to 5 Feb 2027CairoUSD 1 800
8 to 12 Mar 2027Dar es SalaamUSD 1 800
26 to 30 Apr 2027LagosUSD 1 800
31 May to 4 Jun 2027JohannesburgR18 000
28 Jun to 2 Jul 2027LagosUSD 1 800
9 to 13 Aug 2027OnlineUSD 900
20 to 24 Sep 2027OnlineUSD 900
25 to 29 Oct 2027Dar es SalaamUSD 1 800

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)