Advanced Crisis Communication
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into community engagement, spokesperson training and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with brand positioning, message development and press release writing in their own organisation.
What delegates leave able to do
- Explain brand positioning to someone who does not do the work, measured against stakeholder mapping methodology
- Spot where message development is failing before it becomes a finding
- Make a decision about press release writing without waiting for a specialist
- Improve media relations within their own organisation
What the course covers
- Community engagement
- Spokesperson training
- Brand positioning
- Message development
- Press release writing
- Media relations
- Speech writing
Who should attend
- executives who face media
- marketing managers
- internal communication specialists
- spokespeople and media contacts
- stakeholder relations officers
