Advanced Public Affairs

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, interview technique and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with communication auditing, reputation measurement and social media strategy in their own organisation.

What delegates leave able to do

Explain communication auditing to someone who does not do the work, measured against established corporate communication practice
Put reputation measurement on a footing they can defend to a reviewer
Take ownership of social media strategy rather than escalating it
Bring speech writing into line with current good practice

What the course covers

Media relations
Interview technique
Communication auditing
Reputation measurement
Social media strategy
Speech writing
Stakeholder mapping

Who should attend

communications managers
executives who face media
internal communication specialists
public relations practitioners
corporate affairs managers

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

26 to 30 Oct 2026	Pretoria	R18 000
18 to 22 Jan 2027	Cape Town	R18 000
8 to 12 Mar 2027	Pretoria	R18 000
26 to 30 Apr 2027	Online	USD 900
24 to 28 May 2027	Cape Town	R18 000
28 Jun to 2 Jul 2027	Online	USD 900
9 to 13 Aug 2027	Online	USD 900
20 to 24 Sep 2027	Pretoria	R18 000
25 to 29 Oct 2027	Cape Town	R18 000
22 to 26 Nov 2027	Cape Town	R18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)