Advanced Public Affairs
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, interview technique and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with communication auditing, reputation measurement and social media strategy in their own organisation.
What delegates leave able to do
- Explain communication auditing to someone who does not do the work, measured against established corporate communication practice
- Put reputation measurement on a footing they can defend to a reviewer
- Take ownership of social media strategy rather than escalating it
- Bring speech writing into line with current good practice
What the course covers
- Media relations
- Interview technique
- Communication auditing
- Reputation measurement
- Social media strategy
- Speech writing
- Stakeholder mapping
Who should attend
- communications managers
- executives who face media
- internal communication specialists
- public relations practitioners
- corporate affairs managers
