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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Advanced Social Media Strategy

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into internal communication, reputation measurement and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with stakeholder mapping, crisis communication and social media strategy in their own organisation.

What delegates leave able to do

  • Bring stakeholder mapping into line with current good practice, measured against recognised crisis communication protocols
  • Take ownership of crisis communication rather than escalating it
  • Make a decision about social media strategy without waiting for a specialist
  • Explain campaign planning to someone who does not do the work

What the course covers

  • Internal communication
  • Reputation measurement
  • Stakeholder mapping
  • Crisis communication
  • Social media strategy
  • Campaign planning
  • Message development

Who should attend

  • spokespeople and media contacts
  • public relations practitioners
  • stakeholder relations officers
  • communications managers
  • corporate affairs managers

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

26 to 30 Oct 2026PretoriaR18 000
4 to 8 Jan 2027OnlineUSD 900
15 to 19 Feb 2027OnlineUSD 900
5 to 9 Apr 2027OnlineUSD 900
10 to 14 May 2027JohannesburgR18 000
14 to 18 Jun 2027OnlineUSD 900
19 to 23 Jul 2027NairobiUSD 1 800
23 to 27 Aug 2027PretoriaR18 000
4 to 8 Oct 2027NairobiUSD 1 800
8 to 12 Nov 2027KigaliUSD 1 800

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)