Advanced Social Media Strategy
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into internal communication, reputation measurement and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with stakeholder mapping, crisis communication and social media strategy in their own organisation.
What delegates leave able to do
- Bring stakeholder mapping into line with current good practice, measured against recognised crisis communication protocols
- Take ownership of crisis communication rather than escalating it
- Make a decision about social media strategy without waiting for a specialist
- Explain campaign planning to someone who does not do the work
What the course covers
- Internal communication
- Reputation measurement
- Stakeholder mapping
- Crisis communication
- Social media strategy
- Campaign planning
- Message development
Who should attend
- spokespeople and media contacts
- public relations practitioners
- stakeholder relations officers
- communications managers
- corporate affairs managers
