Advanced Spokesperson Skills

Communications and Public Relations|5 days|Classroom or live online

This advanced programme assumes delegates already work in the field. It goes past the basics into social media strategy, investor communication and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with content planning, issues management and communication auditing in their own organisation.

What delegates leave able to do

Review content planning and say plainly whether it is working, measured against established corporate communication practice
Put issues management on a footing they can defend to a reviewer
Bring communication auditing into line with current good practice
Improve brand positioning within their own organisation

What the course covers

Social media strategy
Investor communication
Content planning
Issues management
Communication auditing
Brand positioning
Press release writing

Who should attend

communications managers
stakeholder relations officers
corporate affairs managers
spokespeople and media contacts
marketing managers

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

2 to 6 Nov 2026	Accra	USD 1 800
25 to 29 Jan 2027	Pretoria	R18 000
22 to 26 Feb 2027	Online	USD 900
12 to 16 Apr 2027	Dubai	USD 1 800
24 to 28 May 2027	Johannesburg	R18 000
12 to 16 Jul 2027	Johannesburg	R18 000
23 to 27 Aug 2027	Dar es Salaam	USD 1 800
4 to 8 Oct 2027	Kigali	USD 1 800
8 to 12 Nov 2027	Durban	R18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)