Advanced Spokesperson Skills
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into social media strategy, investor communication and the judgement calls that sit outside established corporate communication practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with content planning, issues management and communication auditing in their own organisation.
What delegates leave able to do
- Review content planning and say plainly whether it is working, measured against established corporate communication practice
- Put issues management on a footing they can defend to a reviewer
- Bring communication auditing into line with current good practice
- Improve brand positioning within their own organisation
What the course covers
- Social media strategy
- Investor communication
- Content planning
- Issues management
- Communication auditing
- Brand positioning
- Press release writing
Who should attend
- communications managers
- stakeholder relations officers
- corporate affairs managers
- spokespeople and media contacts
- marketing managers
