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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Artificial Intelligence in Brand Communication
Communications and Public Relations|3 days|Classroom or live online
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through brand positioning and interview technique as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with communication auditing, stakeholder mapping and speech writing in their own organisation.
What delegates leave able to do
- Explain communication auditing to someone who does not do the work, measured against recognised crisis communication protocols
- Take ownership of stakeholder mapping rather than escalating it
- Improve speech writing within their own organisation
- Put issues management on a footing they can defend to a reviewer
What the course covers
- Brand positioning
- Interview technique
- Communication auditing
- Stakeholder mapping
- Speech writing
- Issues management
- Reputation measurement
Who should attend
- public relations practitioners
- stakeholder relations officers
- corporate affairs managers
- executives who face media
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 23 to 25 Nov 2026 | Pretoria | R13 000 |
| 25 to 27 Jan 2027 | Durban | R13 000 |
| 22 to 24 Feb 2027 | Durban | R13 000 |
| 5 to 7 Apr 2027 | Online | USD 900 |
| 3 to 5 May 2027 | Pretoria | R13 000 |
| 7 to 9 Jun 2027 | Pretoria | R13 000 |
| 12 to 14 Jul 2027 | Cape Town | R13 000 |
| 23 to 25 Aug 2027 | Dubai | USD 1 500 |
| 27 to 29 Sep 2027 | Cape Town | R13 000 |
| 1 to 3 Nov 2027 | Kigali | USD 1 500 |
| 29 Nov to 1 Dec 2027 | Nairobi | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)