Artificial Intelligence in Brand Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through brand positioning and interview technique as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with communication auditing, stakeholder mapping and speech writing in their own organisation.
What delegates leave able to do
- Explain communication auditing to someone who does not do the work, measured against recognised crisis communication protocols
- Take ownership of stakeholder mapping rather than escalating it
- Improve speech writing within their own organisation
- Put issues management on a footing they can defend to a reviewer
What the course covers
- Brand positioning
- Interview technique
- Communication auditing
- Stakeholder mapping
- Speech writing
- Issues management
- Reputation measurement
Who should attend
- public relations practitioners
- stakeholder relations officers
- corporate affairs managers
- executives who face media
