Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Artificial Intelligence in Media Relations
Communications and Public Relations|3 days|Classroom or live online
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through content planning and press release writing as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with speech writing, crisis communication and community engagement in their own organisation.
What delegates leave able to do
- Explain speech writing to someone who does not do the work, measured against recognised crisis communication protocols
- Take ownership of crisis communication rather than escalating it
- Review community engagement and say plainly whether it is working
- Make a decision about interview technique without waiting for a specialist
What the course covers
- Content planning
- Press release writing
- Speech writing
- Crisis communication
- Community engagement
- Interview technique
- Issues management
Who should attend
- spokespeople and media contacts
- communications managers
- public relations practitioners
- marketing managers
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 11 to 13 Jan 2027 | Dubai | USD 1 500 |
| 15 to 17 Feb 2027 | Pretoria | R13 000 |
| 29 to 31 Mar 2027 | Pretoria | R13 000 |
| 10 to 12 May 2027 | Durban | R13 000 |
| 21 to 23 Jun 2027 | Kampala | USD 1 500 |
| 2 to 4 Aug 2027 | Online | USD 900 |
| 13 to 15 Sep 2027 | Cape Town | R13 000 |
| 25 to 27 Oct 2027 | Pretoria | R13 000 |
| 29 Nov to 1 Dec 2027 | Port Louis | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)