Artificial Intelligence in Media Relations
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through content planning and press release writing as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with speech writing, crisis communication and community engagement in their own organisation.
What delegates leave able to do
- Explain speech writing to someone who does not do the work, measured against recognised crisis communication protocols
- Take ownership of crisis communication rather than escalating it
- Review community engagement and say plainly whether it is working
- Make a decision about interview technique without waiting for a specialist
What the course covers
- Content planning
- Press release writing
- Speech writing
- Crisis communication
- Community engagement
- Interview technique
- Issues management
Who should attend
- spokespeople and media contacts
- communications managers
- public relations practitioners
- marketing managers
