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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Brand Communication for Managers
Communications and Public Relations|3 days|Classroom or live online
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and stakeholder mapping from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with community engagement, speech writing and investor communication in their own organisation.
What delegates leave able to do
- Take ownership of community engagement rather than escalating it, measured against recognised crisis communication protocols
- Put speech writing on a footing they can defend to a reviewer
- Spot where investor communication is failing before it becomes a finding
- Bring spokesperson training into line with current good practice
What the course covers
- Interview technique
- Stakeholder mapping
- Community engagement
- Speech writing
- Investor communication
- Spokesperson training
- Crisis communication
Who should attend
- communications managers
- public relations practitioners
- spokespeople and media contacts
- executives who face media
- internal communication specialists
Fees
| South Africa | R13 000 |
| Elsewhere in Africa and the Gulf | USD 1 500 |
| Live online | USD 900 |
Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 4 to 6 Jan 2027 | Johannesburg | R13 000 |
| 8 to 10 Feb 2027 | Cairo | USD 1 500 |
| 29 to 31 Mar 2027 | Dubai | USD 1 500 |
| 26 to 28 Apr 2027 | Johannesburg | R13 000 |
| 24 to 26 May 2027 | Dubai | USD 1 500 |
| 5 to 7 Jul 2027 | Pretoria | R13 000 |
| 2 to 4 Aug 2027 | Online | USD 900 |
| 30 Aug to 1 Sep 2027 | Accra | USD 1 500 |
| 4 to 6 Oct 2027 | Johannesburg | R13 000 |
| 1 to 3 Nov 2027 | Dubai | USD 1 500 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)