Brand Communication for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers interview technique and stakeholder mapping from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with community engagement, speech writing and investor communication in their own organisation.
What delegates leave able to do
- Take ownership of community engagement rather than escalating it, measured against recognised crisis communication protocols
- Put speech writing on a footing they can defend to a reviewer
- Spot where investor communication is failing before it becomes a finding
- Bring spokesperson training into line with current good practice
What the course covers
- Interview technique
- Stakeholder mapping
- Community engagement
- Speech writing
- Investor communication
- Spokesperson training
- Crisis communication
Who should attend
- communications managers
- public relations practitioners
- spokespeople and media contacts
- executives who face media
- internal communication specialists
