Brand Communication for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Brand Communication for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through spokesperson training and stakeholder mapping without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with press release writing, internal communication and campaign planning in their own organisation.

What delegates leave able to do

Explain press release writing to someone who does not do the work, measured against stakeholder mapping methodology
Take ownership of internal communication rather than escalating it
Make a decision about campaign planning without waiting for a specialist
Review media relations and say plainly whether it is working

What the course covers

Spokesperson training
Stakeholder mapping
Press release writing
Internal communication
Campaign planning
Media relations
Social media strategy

Who should attend

communications managers
executives who face media
marketing managers
spokespeople and media contacts

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

4 to 5 Jan 2027	Durban	R10 000
15 to 16 Feb 2027	Port Louis	USD 1 100
15 to 16 Mar 2027	Nairobi	USD 1 100
19 to 20 Apr 2027	Windhoek	USD 1 100
7 to 8 Jun 2027	Lusaka	USD 1 100
19 to 20 Jul 2027	Kampala	USD 1 100
30 to 31 Aug 2027	Johannesburg	R10 000
18 to 19 Oct 2027	Pretoria	R10 000
29 to 30 Nov 2027	Johannesburg	R10 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)