Brand Communication for Non-Specialists
2 days|Delivered on request
Brand Communication for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through spokesperson training and stakeholder mapping without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with press release writing, internal communication and campaign planning in their own organisation.
What delegates leave able to do
- Explain press release writing to someone who does not do the work, measured against stakeholder mapping methodology
- Take ownership of internal communication rather than escalating it
- Make a decision about campaign planning without waiting for a specialist
- Review media relations and say plainly whether it is working
What the course covers
- Spokesperson training
- Stakeholder mapping
- Press release writing
- Internal communication
- Campaign planning
- Media relations
- Social media strategy
Who should attend
- communications managers
- executives who face media
- marketing managers
- spokespeople and media contacts
