Brand Communication for Small and Medium Enterprises

Communications and Public Relations|3 days|Classroom or live online

Brand Communication for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including speech writing, community engagement and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with internal communication, spokesperson training and communication auditing in their own organisation.

What delegates leave able to do

Explain internal communication to someone who does not do the work, measured against recognised crisis communication protocols
Review spokesperson training and say plainly whether it is working
Bring communication auditing into line with current good practice
Make a decision about interview technique without waiting for a specialist

What the course covers

Speech writing
Community engagement
Internal communication
Spokesperson training
Communication auditing
Interview technique
Content planning

Who should attend

spokespeople and media contacts
communications managers
corporate affairs managers
executives who face media

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

12 to 14 Oct 2026	Nairobi	USD 1 500
9 to 11 Nov 2026	Kampala	USD 1 500
25 to 27 Jan 2027	Online	USD 900
15 to 17 Mar 2027	Durban	R13 000
12 to 14 Apr 2027	Kigali	USD 1 500
17 to 19 May 2027	Johannesburg	R13 000
5 to 7 Jul 2027	Lagos	USD 1 500
2 to 4 Aug 2027	Durban	R13 000
6 to 8 Sep 2027	Cairo	USD 1 500
18 to 20 Oct 2027	Johannesburg	R13 000
22 to 24 Nov 2027	Johannesburg	R13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

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