Brand Communication for Small and Medium Enterprises
3 days|Delivered on request
Brand Communication for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including speech writing, community engagement and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with internal communication, spokesperson training and communication auditing in their own organisation.
What delegates leave able to do
- Explain internal communication to someone who does not do the work, measured against recognised crisis communication protocols
- Review spokesperson training and say plainly whether it is working
- Bring communication auditing into line with current good practice
- Make a decision about interview technique without waiting for a specialist
What the course covers
- Speech writing
- Community engagement
- Internal communication
- Spokesperson training
- Communication auditing
- Interview technique
- Content planning
Who should attend
- spokespeople and media contacts
- communications managers
- corporate affairs managers
- executives who face media
