Brand Communication in the Public Sector

Communications and Public Relations|3 days|Classroom or live online

Brand Communication in the Public Sector takes the discipline and works it through the constraints of this operating context, including investor communication, communication auditing and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with media relations, stakeholder mapping and interview technique in their own organisation.

What delegates leave able to do

Put media relations on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
Take ownership of stakeholder mapping rather than escalating it
Make a decision about interview technique without waiting for a specialist
Explain spokesperson training to someone who does not do the work

What the course covers

Investor communication
Communication auditing
Media relations
Stakeholder mapping
Interview technique
Spokesperson training
Message development

Who should attend

corporate affairs managers
communications managers
internal communication specialists
spokespeople and media contacts

Fees

South Africa	R13 000
Elsewhere in Africa and the Gulf	USD 1 500
Live online	USD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

4 to 6 Jan 2027	Durban	R13 000
8 to 10 Feb 2027	Dar es Salaam	USD 1 500
8 to 10 Mar 2027	Harare	USD 1 500
26 to 28 Apr 2027	Durban	R13 000
24 to 26 May 2027	Johannesburg	R13 000
5 to 7 Jul 2027	Kigali	USD 1 500
2 to 4 Aug 2027	Johannesburg	R13 000
20 to 22 Sep 2027	Online	USD 900
1 to 3 Nov 2027	Kampala	USD 1 500
29 Nov to 1 Dec 2027	Pretoria	R13 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)