Brand Communication in the Public Sector
3 days|Delivered on request
Brand Communication in the Public Sector takes the discipline and works it through the constraints of this operating context, including investor communication, communication auditing and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with media relations, stakeholder mapping and interview technique in their own organisation.
What delegates leave able to do
- Put media relations on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Take ownership of stakeholder mapping rather than escalating it
- Make a decision about interview technique without waiting for a specialist
- Explain spokesperson training to someone who does not do the work
What the course covers
- Investor communication
- Communication auditing
- Media relations
- Stakeholder mapping
- Interview technique
- Spokesperson training
- Message development
Who should attend
- corporate affairs managers
- communications managers
- internal communication specialists
- spokespeople and media contacts
