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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Brand Communication Masterclass
Communications and Public Relations|5 days|Classroom or live online
This advanced programme assumes delegates already work in the field. It goes past the basics into interview technique, press release writing and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with stakeholder mapping, community engagement and communication auditing in their own organisation.
What delegates leave able to do
- Explain stakeholder mapping to someone who does not do the work, measured against recognised crisis communication protocols
- Make a decision about community engagement without waiting for a specialist
- Put communication auditing on a footing they can defend to a reviewer
- Spot where social media strategy is failing before it becomes a finding
What the course covers
- Interview technique
- Press release writing
- Stakeholder mapping
- Community engagement
- Communication auditing
- Social media strategy
- Message development
Who should attend
- communications managers
- spokespeople and media contacts
- marketing managers
- internal communication specialists
- public relations practitioners
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 26 to 30 Oct 2026 | Harare | USD 1 800 |
| 30 Nov to 4 Dec 2026 | Cape Town | R18 000 |
| 4 to 8 Jan 2027 | Cape Town | R18 000 |
| 15 to 19 Feb 2027 | Johannesburg | R18 000 |
| 5 to 9 Apr 2027 | Dubai | USD 1 800 |
| 17 to 21 May 2027 | Dubai | USD 1 800 |
| 5 to 9 Jul 2027 | Johannesburg | R18 000 |
| 16 to 20 Aug 2027 | Cairo | USD 1 800 |
| 20 to 24 Sep 2027 | Cape Town | R18 000 |
| 18 to 22 Oct 2027 | Johannesburg | R18 000 |
| 15 to 19 Nov 2027 | Port Louis | USD 1 800 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)