Brand Communication Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into interview technique, press release writing and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with stakeholder mapping, community engagement and communication auditing in their own organisation.
What delegates leave able to do
- Explain stakeholder mapping to someone who does not do the work, measured against recognised crisis communication protocols
- Make a decision about community engagement without waiting for a specialist
- Put communication auditing on a footing they can defend to a reviewer
- Spot where social media strategy is failing before it becomes a finding
What the course covers
- Interview technique
- Press release writing
- Stakeholder mapping
- Community engagement
- Communication auditing
- Social media strategy
- Message development
Who should attend
- communications managers
- spokespeople and media contacts
- marketing managers
- internal communication specialists
- public relations practitioners
