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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Brand Communication: Tools and Techniques

Communications and Public Relations|3 days|Classroom or live online

This is a hands-on programme. Delegates spend most of the time working through brand positioning and content planning on live scenarios rather than listening to theory about them. The practical emphasis is deliberate: an organisation's reputation is now formed faster than its communications function can respond, and reading about the method has repeatedly proved insufficient. Delegates leave able to work confidently with spokesperson training, campaign planning and community engagement in their own organisation.

What delegates leave able to do

  • Improve spokesperson training within their own organisation, measured against stakeholder mapping methodology
  • Put campaign planning on a footing they can defend to a reviewer
  • Take ownership of community engagement rather than escalating it
  • Explain communication auditing to someone who does not do the work

What the course covers

  • Brand positioning
  • Content planning
  • Spokesperson training
  • Campaign planning
  • Community engagement
  • Communication auditing
  • Speech writing

Who should attend

  • corporate affairs managers
  • stakeholder relations officers
  • public relations practitioners

Fees

South AfricaR13 000
Elsewhere in Africa and the GulfUSD 1 500
Live onlineUSD 900

Per delegate, for the full 3 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

9 to 11 Nov 2026PretoriaR13 000
8 to 10 Feb 2027KampalaUSD 1 500
8 to 10 Mar 2027LagosUSD 1 500
19 to 21 Apr 2027Port LouisUSD 1 500
24 to 26 May 2027JohannesburgR13 000
28 to 30 Jun 2027OnlineUSD 900
16 to 18 Aug 2027GaboroneUSD 1 500
20 to 22 Sep 2027NairobiUSD 1 500
1 to 3 Nov 2027KampalaUSD 1 500

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)