Business Writing for Non-Specialists

Communications and Public Relations|2 days|Classroom or live online

Business Writing for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through campaign planning and interview technique without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with media relations, crisis communication and internal communication in their own organisation.

What delegates leave able to do

Take ownership of media relations rather than escalating it, measured against established corporate communication practice
Spot where crisis communication is failing before it becomes a finding
Bring internal communication into line with current good practice
Explain social media strategy to someone who does not do the work

What the course covers

Campaign planning
Interview technique
Media relations
Crisis communication
Internal communication
Social media strategy
Brand positioning

Who should attend

stakeholder relations officers
spokespeople and media contacts
corporate affairs managers
marketing managers

Fees

South Africa	R10 000
Elsewhere in Africa and the Gulf	USD 1 100
Live online	USD 900

Per delegate, for the full 2 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

5 to 6 Oct 2026	Durban	R10 000
16 to 17 Nov 2026	Gaborone	USD 1 100
8 to 9 Feb 2027	Dubai	USD 1 100
29 to 30 Mar 2027	Cape Town	R10 000
26 to 27 Apr 2027	Dubai	USD 1 100
7 to 8 Jun 2027	Port Louis	USD 1 100
12 to 13 Jul 2027	Pretoria	R10 000
30 to 31 Aug 2027	Durban	R10 000
4 to 5 Oct 2027	Dar es Salaam	USD 1 100
1 to 2 Nov 2027	Dubai	USD 1 100

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)