Business Writing for Non-Specialists
2 days|Delivered on request
Business Writing for Non-Specialists is built for delegates who need to be useful in this area quickly. It starts at first principles and works through campaign planning and interview technique without assuming prior specialist training. The programme exists because internal communication failures surface later as engagement and retention problems, and because capability in this area is usually built on the job with no structure behind it. Delegates leave able to work confidently with media relations, crisis communication and internal communication in their own organisation.
What delegates leave able to do
- Take ownership of media relations rather than escalating it, measured against established corporate communication practice
- Spot where crisis communication is failing before it becomes a finding
- Bring internal communication into line with current good practice
- Explain social media strategy to someone who does not do the work
What the course covers
- Campaign planning
- Interview technique
- Media relations
- Crisis communication
- Internal communication
- Social media strategy
- Brand positioning
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- corporate affairs managers
- marketing managers
